For the same reason this always happens

The people you are describing are desperate and insecure. They are losers, in an objective and nonjudgmental but very real way. They know this inherently but humans cannot function for long with that awareness intact

So they trade performance and theatre for a sense of belonging. They do this in their communities, they do this in their churches (which is why there is no alignment between Christianity they practice and Jesus’ teachings - they’re not their for humility and growth, they’re there for acceptance and ease)

So along comes Trump, just like a million similar men before him and a million more that will come after him. It doesn’t matter if what he says completely contradicts what Jesus or anyone else they’d ostensibly look to for direction. Because they’re not interested in coherence in a logical sense, they’re looking for acceptance and ease and belonging

And he delivers that. He would satiate a glutton. An American glutton who consumes the most empty vapid calories in existence and never has enough

You are great simply because you exist. Because you vote for me. Because you aren’t like them. You see things they don’t. You understand things they don’t. You’re a winner. It doesn’t matter if by all accounts you’re a loser - none of that’s your fault. It’s their fault. And we are going to stick it to them. Because that’s what winners do.